If It's Free, It's for Me

It seems so simple. Play a game. Feed the hungry.

Yep. At Freerice.com, you are presented with questions aimed at testing your vocabulary. For every one you get right, ten grains of rice are donated to the The United Nations World Food Program by the game's sponsors (Apple, Time|Life, American Express, etc). Right now the focus is cyclone-ravaged Bangladesh.

It couldn't get any easier! Oh hmm.. Well, for some of us, its still going to be a mountain to climb.

Edit: On 18 November 2007, 170,885,620 grains were donated. Since its inception on October 7, total grains come to 2,628,006,040.